Director of Marketing

Location: Philadelphia, PA (US)

Hybrid: 2-3 days a week on site (Philadelphia area)

Key Responsibilities

• Develop and deliver the US portfolio and brand marketing strategy aligned to commercial objectives and patient needs.
• Lead integrated business planning, portfolio prioritisation, market assessment, and commercial strategy development.
• Create and execute omnichannel marketing programmes across digital and traditional channels, ensuring highly personalised customer experiences.
• Drive customer segmentation, audience targeting, CRM activation, digital engagement, and marketing automation strategies.
• Establish robust marketing measurement frameworks, ROI analysis, performance dashboards, and optimisation strategies.
• Lead commercial readiness and launch planning for pipeline products from pre-launch through lifecycle management.
• Own US market research, customer insights, competitive intelligence, and growth opportunity identification.
• Oversee brand architecture, content strategy, agency partnerships, and content governance processes.
• Serve as a key member of the US Commercial Leadership Team, partnering across Sales, Market Access, Medical Affairs, Finance, Operations, and global stakeholders.
• Build, lead, and develop a high-performing marketing organisation focused on innovation, accountability, and continuous improvement.
• Manage the US marketing budget, supplier relationships, governance processes, and regulatory compliance requirements.

About You

Essential Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline. Advanced degree preferred.
• 10-15+ years of progressive pharmaceutical, biotechnology, or life sciences marketing experience with significant US commercial leadership responsibility.
• Proven success developing brand strategies and driving commercial performance across pharmaceutical products, including launch and in-market portfolios.
• Deep expertise in digital marketing, omnichannel strategy, customer engagement, and performance marketing.
• Strong experience using analytics, customer insights, and measurement frameworks to optimise marketing effectiveness and ROI.
• Experience across CRM, marketing automation, segmentation, customer journey development, paid media, search, websites, email marketing, and field force integration.
• Strong understanding of US pharmaceutical regulations, compliance requirements, and promotional review processes.
• Demonstrated success managing substantial budgets, agencies, complex cross-functional programmes, and high-performing teams.

 

Highly Desirable

• Experience with media mix modelling, attribution, experimentation design, and advanced marketing measurement methodologies.
• Knowledge of AI, predictive analytics, next-best-action technologies, and personalisation strategies.
• Experience launching specialty, rare disease, or differentiated-delivery pharmaceutical products in the US market.
• Experience working within agile, high-growth organisations where strategic leadership and operational execution are equally important.

 

We are committed to fostering an environment of enablement where our people can grow, develop their talents, and pursue meaningful career paths. By placing patients and customers at the heart of everything we do, we drive high performance through accountability, consistency, and a strong governance structure. We champion inclusion, community, and a rewarding employee experience, creating a culture that supports development, celebrates achievement, and empowers individuals to thrive.

Diversity & Inclusion is integral to our culture and reflecting the patients we serve. At Rosemont, we believe equal opportunity for all is fundamental to our company’s values and all our applicants can expect fairness and transparency in our recruitment process.