The Rosemont Packaging System Explained

I thought it may help all our customers out there if I explained how our packaging design works to aid product recognition. 

As you may be aware, there are two parts to the packaging design, a colour and an icon. 

The icons represent the different BNF (British National Formulary) categories that the product fall under, such as cardiovascular, gastrointestinal, and we even have an icon for Specials.  This icon appears on the front of the carton (where there is one) and the label.

When it comes to colours, there are only a limited number of colours that we can use.  All the packaging must run on our bottling and labelling line, which has what is know as a “Pharmacode Reader”.  This reads a sort of bar code which is made up of the inks used on the packaging to read to ensure that the right labelling is going onto the right product.  The Pharmacode Reader can only read strong colours, so this limits the palette of colours that we can call on.

So, with over 100 products, we have had to use the same colour more than once, but you will never find the same colour and the same icon and two products.  So you need to look at both the colour and icon.  We have also ensured that products that may sit next to each other alphabetically (by generic name) have distinctly different colours.

The packaging design is there to help you, but can never replace your need to read the label and make sure that you have the correct product in your hand.